Company Profile

FireCreek is a specialist "Data Quality" service provider.

We specialise in:

the managing, processing and broking of mailing lists,
the data manipulation related to Direct Marketing, being the
cleaning, enriching, de-duping, matching, segmenting, sorting, and response analysis and
specific profiling of clients

Our software and services are focused at Customer Relationship Marketing (CRM) in all sectors of the market.

Fire Creek 's close relationship with Intimate Data (founded in 1989) gives us the edge on providing quality and up to date data.

We are able to provide our clients with a CLEAN single (shaped) view of an individual, corporate or household.

The use of the products facilitates both the understanding of one's exposure and identifies cross-sell opportunities. In addition to this the products are used for ensuring accurate and effective client communication.

Our company concentrates on the wider scope of data quality, customer profiling, customer contactability and direct mailing.

Fire Creek is Cape Town based with its head office located in Diep River, Cape Town.

The company is a member of the Direct Marketing Association (DMA) and strictly adheres to the code of conduct dictated by the DMA.

Our database extends more than 35 million contacts and updates are run every month. This provides our clients the opportunity to contact their niche market cost effectively.